it’s a small world war
Friday, April 25th, 2008
I feel that I am perhaps the last individual in the Disney blogosphere to post any sort of public comment about the recent controversy surrounding the rumored changes to Disneyland’s version of it’s a small world. This is due to a number of reasons, but mostly, as a grizzled veteran of Eisner’s last decade at the helm of the Walt Disney company, I have attained a degree of scandal fatigue. Quite simply, I have seen so many desecrations and obscenities foisted upon the art of themed entertainment and design that I have become inured to such grand disappointments.
I fought in the Toad Wars of 1998, had the first website devoted to saving Horizons and wrote a letter so incensed by Journey Into YOUR Imagination that I got a call at home from the then Vice President of EPCOT Center. I watched Disney built a park with amazing theming but little to do (Animal Kingdom), minimal theming and nothing to do (California Adventure) and no theming and nothing to do (Disney Studios Paris). I consider Hong Kong Disneyland something of a gated botanical gardens. After wands and hats and Pop Century, I had no store of indignation left.
Young revolutionaries on the barricades - the last Toad-In, September 7, 1998.I seem distracted.
But just as things looked bleakest, there was a ray of hope. Paul Pressler left to destroy another company. Michael Eisner left to hang out with Bette Midler and trade baseball cards. John Lasseter and the Pixar squad rode in on their white horses to give the triage badly needed by a dying WDI and dead Feature Animation department. Even Bob Iger, Eisner’s hand-picked successor, proved me wrong and wound up not being a proxy for the departed CEO but a fairly bold new leader who embraced a far more progressive view of new technologies than his predecessor. Surely, everyone would live happily ever after.
Still, all was not well. The management purges and noxious politics of the last decade had left Imagineering paranoid and factionalized, split between the embattled creatives who had managed to survive in the hope of better days ahead and those who, bolstered by political maneuvering and their ability to “play the game” successfully had risen through the ranks. Not since the Augean stables had an organization so desperately needed a flushing out of the dross and a complete rebuilding.
While change came, however, it came slowly. Sub-par attractions still filtered out into the parks, and more alarmingly, newly announced attractions started to have a noticeably Pixar-centric tilt. The “toonification” of the parks amped up in earnest, and areas that once whisked guests away to adventure in fantastic but real-world settings became new venues for promoting the Franchise of the Month. It seemed that at our moment of greatest triumph, the folks from marketing had won after all. The parks were going to become ads for character merchandise, and the days of the great non-”property” rides like Pirates or Mansion might never return.
Oh noes.There remained reasons for optimism, though, and obviously a great deal of wonderful, devoted and creative staff continue to try their best to keep the company living up to Walt’s ideals. I’ve tended to cut them slack even in times of irritation, and even though I might disagree with their choices I’m usually eager to see where they’re going in the hopes that the ship will eventually get turned around completely. So, for a while, my crusading came to an end.
Recently, though, rumors emerged of something so strangely unnecessary, blinkered and contrary to both good taste and Disney legacy that I felt that old activist drumbeat once more. Something had been planned so purely based in concepts of “marketing” and “brand awareness” and intended to move merchandise that it can’t help but to raise the hackles of fans. Something that strikes right at the nexus of several “sacrosanct” movements in Disney park history, and something that was neither asked for or needed.
So why not? Once more into the breach, dear friends. Start your petitions and phone calls, emails and letters. Grab the pitchforks and light up those torches, because they’re going to screw around with it’s a small world.
A few weeks ago the folks at Disney HQ announced something that the net nabobs had been expecting for a long time - a name change for the Disney-MGM Studios Theme Park in Orlando. These rumors go way, way back - litigation over the name began even before the park opened and extended well into the 1990’s. MGM management at the time realized that their predecessors had been totally chumped by Disney when they brokered the sweetheart deal over licensing rights, and have been trying to increase their take ever since.
What does this all mean, really? Well, in the words of Walt Disney World president Meg Crofton, “as a park all about entertainment, Disney’s Hollywood Studios will deliver like never before. Now we can say that Hollywood is literally our middle name.” Now aside from the fact that someone in PR actually got paid to write that press release, this big name change is worth just about as much as the handful of crumpled paper in the dustbin beside my desk. Namely, very little. The Studios theme park is a mess; a disaster of both theme and execution, and is in more desperate need of immediate and massive overhaul than I think WDC realizes. Slapping a new name on the marquee won’t change that; if this park is really going to catch up to its Florida siblings, the folks in Burbank are going to have to get serious about commiting to change.
Halloween is apparently a busy time for Disney websites, so I thought I’d wrap up the evening of ghouls and goleeses with a few links to spooky stories of interest. As many of you probably know already, Walt Disney World’s Haunted Mansion has recently undergone a sizable refurbishment and overhaul to the tune of about thirty million dollars. The ride had been in desperate and (unintentionally) decrepit condition for several years, and compared to its cousins in Anaheim and Tokyo had become downright embarrassing.
Thankfully the ride has not only been renovated but has received technological upgrades and two major new show scenes. It works well and, aside from a few tiny sour notes, meshes well with the classic scenes. Older parts of the ride have received subtle enhancements, and the much-needed audio upgrades throughout the attraction are the equivalent of digitally restoring a faded and scratched old film. It’s a well-done and much needed upgrade, and I hope augurs a new era for the faded Magic Kingdom. 
A less known Disney Halloween treat is the story of the Headless Horseman from 
