it’s a small world war
Friday, April 25th, 2008
I feel that I am perhaps the last individual in the Disney blogosphere to post any sort of public comment about the recent controversy surrounding the rumored changes to Disneyland’s version of it’s a small world. This is due to a number of reasons, but mostly, as a grizzled veteran of Eisner’s last decade at the helm of the Walt Disney company, I have attained a degree of scandal fatigue. Quite simply, I have seen so many desecrations and obscenities foisted upon the art of themed entertainment and design that I have become inured to such grand disappointments.
I fought in the Toad Wars of 1998, had the first website devoted to saving Horizons and wrote a letter so incensed by Journey Into YOUR Imagination that I got a call at home from the then Vice President of EPCOT Center. I watched Disney built a park with amazing theming but little to do (Animal Kingdom), minimal theming and nothing to do (California Adventure) and no theming and nothing to do (Disney Studios Paris). I consider Hong Kong Disneyland something of a gated botanical gardens. After wands and hats and Pop Century, I had no store of indignation left.
Young revolutionaries on the barricades - the last Toad-In, September 7, 1998.I seem distracted.
But just as things looked bleakest, there was a ray of hope. Paul Pressler left to destroy another company. Michael Eisner left to hang out with Bette Midler and trade baseball cards. John Lasseter and the Pixar squad rode in on their white horses to give the triage badly needed by a dying WDI and dead Feature Animation department. Even Bob Iger, Eisner’s hand-picked successor, proved me wrong and wound up not being a proxy for the departed CEO but a fairly bold new leader who embraced a far more progressive view of new technologies than his predecessor. Surely, everyone would live happily ever after.
Still, all was not well. The management purges and noxious politics of the last decade had left Imagineering paranoid and factionalized, split between the embattled creatives who had managed to survive in the hope of better days ahead and those who, bolstered by political maneuvering and their ability to “play the game” successfully had risen through the ranks. Not since the Augean stables had an organization so desperately needed a flushing out of the dross and a complete rebuilding.
While change came, however, it came slowly. Sub-par attractions still filtered out into the parks, and more alarmingly, newly announced attractions started to have a noticeably Pixar-centric tilt. The “toonification” of the parks amped up in earnest, and areas that once whisked guests away to adventure in fantastic but real-world settings became new venues for promoting the Franchise of the Month. It seemed that at our moment of greatest triumph, the folks from marketing had won after all. The parks were going to become ads for character merchandise, and the days of the great non-”property” rides like Pirates or Mansion might never return.
Oh noes.There remained reasons for optimism, though, and obviously a great deal of wonderful, devoted and creative staff continue to try their best to keep the company living up to Walt’s ideals. I’ve tended to cut them slack even in times of irritation, and even though I might disagree with their choices I’m usually eager to see where they’re going in the hopes that the ship will eventually get turned around completely. So, for a while, my crusading came to an end.
Recently, though, rumors emerged of something so strangely unnecessary, blinkered and contrary to both good taste and Disney legacy that I felt that old activist drumbeat once more. Something had been planned so purely based in concepts of “marketing” and “brand awareness” and intended to move merchandise that it can’t help but to raise the hackles of fans. Something that strikes right at the nexus of several “sacrosanct” movements in Disney park history, and something that was neither asked for or needed.
So why not? Once more into the breach, dear friends. Start your petitions and phone calls, emails and letters. Grab the pitchforks and light up those torches, because they’re going to screw around with it’s a small world.
Thornton has also devoted a lot of time to restoring little-known albums from Disney’s past, many of which have been made available on demand in the theme parks and on iTunes. But for park fans, it’s his efforts such as the massive and justly praised 
that have earned him so much audiophile love. His push for double-disc releases as well as greater accessibility to catalogue material only add to his legend. Keep up the great work, Randy!
The attraction, an interactive dark ride set to open next year, seems to be a combination of two earlier concepts. It’s partially a next-generation Buzz Lightyear’s Space Ranger Spin, but instead of dimensional sets and laser guns the ride will use computer animation and stereoscopic 3-D effects to simulate a shooting gallery environment. As can be seen in the pictures on the site, the “spring action shooters” that are attached to the ride vehicles seem quite similar to the cannons in the Pirates of the Caribbean shooting game at DisneyQuest. Toy Story Mania! thus seems to combine the VR technology of the Pirates attraction with Buzz Lightyear’s omnimover system.
